After a few fallow years, the elaborate transfer reveal video has seen a huge surge in popularity in recent windows with clubs around the world reviving the noble art of confirming new signings with unique social media clips.
Whether a simple welcome message, a glitzy unveiling or something more esoteric, an entire cavalcade of various clubs from Burnley to Real Madrid have deployed announcement videos to punctuate their activity during the 2023 summer transfer window.
From artistic murals to lighthearted comedy skits to big budget blockbusters, the gamut has been well and truly run as new recruits began to be officially unveiled from June onward until deadline day.
Of the many transfer videos to have been posted by clubs on social media over the past few months, here is our pick of the very best (presented in chronological order).
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United States international striker Folarin Balogun's move to Monaco was announced with a stock car racing-inspired transfer reveal. AS Monaco
(June 15) Jude Bellingham to Real Madrid
Adidas saluted Bellingham's marquee move to Real Madrid by commissioning a clever rotating mural that documented some of the major milestones in the talented England international's meteoric career, from Birmingham to Dortmund to the Bernabeu.
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(July 3) Jota to Al Ittihad
Following Karim Benzema and N'Golo Kanté, Jota became Al-Ittihad's third major signing of the summer when he completed his big move from Celtic to the Saudi club.
However, the nimble winger's odd transfer reveal video proved unnerving for a lot of fans who were left feeling more than a little creeped out by the weird, animated version of Al Ittihad manager Nuno Espirito Santo.
The right choice for the right place